Internet Success: marketing your opportunity on the Internet

When marketing your opportunity on the Internet, it is vital you approach it from a business perspective.

With a bricks and mortar business, you would be branding your business name and offering value to your potential customers.  Your online business should be approached in the same way to guarantee your success on the Internet.

So how do you ensure Internet success?

1. Personal Branding: use your own domain instead of your company’s replicated site. Consider registering a domain with your own name (eg: johncitizen.com or  workwithjohncitizen.com) and setting it up as your personal blog. Your blog gives you the opportunity of positioning yourself as an expert by providing high quality, free content to your readers / visitors in your niche area. This in turn builds trust and relationships; a vital step to branding yourself and becoming an authority in your field, thus, attracting people into your opportunity.
2. Attraction Marketing System: without systems that can be duplicated, you will be spending too much one-on-one time with your team in showing them the ropes. Of course, personalised team coaching with your key people is a must to ensure your team grows; but you shouldn’t be spending hours teaching people how to setup their domain, autoresponders and the like. This is why an existing system is paramount to Internet success. Whatever system you have in place, it should be linked back to your blog.
3. Building Your List: once you have setup your blog and marketing system, it is essential that you have a form on your sites to build your list and maintain relationships. But it’s important to offer something for free to your visitors to encourage them to join your list. Make an attractive offer that will provide quality value and of which positions you as the expert in your field. If you have the right attraction marketing system, you would be offering your visitors free training or similar; and this will be delivered to them automatically through your autoresponder. Your blog could offer the same or something different.
4. Maintaining Relationships With Your List: in the offline world of marketing, as a general rule of thumb it takes 7 contacts with a prospect before they take notice of what you’re saying… after 7 times they feel a bond and trust and are more motivated to purchase or join whatever it is you are selling. The online world of marketing is no different. To guarantee Internet success, constant contact with your list is a necessity to form a bond and trust.  Autoresponders are a great tool to use and, as long as you are providing value, make it a goal to email your list every week.
5. Social Media: networking via social media sites is an excellent forum for you to discuss your ideas, share some quality content, and interact with others. Be sure to never spam your business to new contacts or friends. Would you walk up to someone you didn’t know at a party and ask them to join your business? No. The same etiquette and courtesy needs to be applied to the online world – just because you don’t see them face to face doesn’t mean it shouldn’t be treated as such.

Have you noticed a theme here?

The key to Internet success is in providing value and building relationships. When you take the time to correctly setup your online presence by using the right mix of tools, understand and realise that your online business is long-term (not short-term), then interact with others in a genuine way (as you would your best friend), people will be drawn to you and want to do business with you – if not now, then later down the track.

What are your 3 most challenging aspects of marketing your business on the Internet that you presently possess? Share with me your top 3…

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